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Italian Vogue Launches Web Pages For Black & Curvy Women

February 25, 2010

Source February 25, 2010 1:31 pm

Italian Vogue has just made an unprecedented move in the fashion industry, creating a web page dedicated entirely to the happenings and accomplishments of women of color.

Vogue is arguably the central and single most important editorial force in the fashion industry. The Italian division just re-designed and launched their website, making everything available in English as well as Italian. Part of the redesign included the addition of a few auxiliary pages, two of which are entitled “Vogue Black” and “Vogue Curvy.”

The “Vogue Black” page seems entirely dedicated to the task of reporting on black talent in the fashion industry. While it is a first for any major editorial powerhouse to create a division focusing exclusively on women of color, this page still seems uncomfortably exclusionary. Why must we be relegated to a separate page Vogue? Nonetheless, this is a huge step in the right direction, as black women have very few outlets that honor and recognize their great contributions to the industry.

The lead story on the web page as of today is “Know Your ‘Fro,” a curious choice, though a valiant effort at trying to place an “Italian” finger (who exactly is programming and writing for this website?) on the pulse of “black” women’s beauty trends.

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The page also features an interview with Tyra Banks, where she talks about the coming demise of her talk show and her favorite journalistic moments. She states,

I asked Hillary Clinton how she feels about herself when she looks in the mirror, like, when her clothes are off and when she looks in the mirror. And everyone’s saying, ‘Oh my god I can’t believe you asked her that. oh my God.’ But I felt so comfortable with her, I felt like she was just a girlfriend at home, so I asked her those questions. I didn’t know I was pushing the envelope by asking her things like that.”

It will be interesting to see how things pan out with this new endeavor, though surely we can respect the fact that Italian Vogue has actually taken us into account. It is among the most progressive magazines in the industry, especially considering the hugely successful “Black Issue.” Still, we can’t help by wonder why such a page was spearheaded by Italian Vogue, and not its American counterpart.

Similarly, Vogue Italia has launched a page entitled “Vogue Curvy” which highlights the accomplishments of and news relevant to Curvy women.

Somehow this reminds me of high school lunch rooms where the “nerds” have their own table as do the “popular kids” and the “alternatives.” Only in this case, the black women and the curvy girls have their own web pages.

Whats your opinion?

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7 Comments leave one →
  1. Ardyss permalink
    July 15, 2010 12:25 am

    What are we still driven by color for this and color for that. We are all of one race. It is really time to move past this and love everyone regardless of the color of someones skin.

  2. March 1, 2010 12:43 pm

    SMH @ publication segregation, we are times around the world were unity (of any kind) should fully be supported. There’s mixed thoughts running around in my head about this more so the reason behind its doing. Perhaps if they would’ve embraced this early on with a ”universal” approach from the start would’ve been a better idea than this one. So possibably readership of either magazine will do one of two things, increase or decrease depending on area’s of interest of course.

  3. March 1, 2010 10:44 am

    This is the first time I’ve heard about this. Most fashion mags haven’t afforded minorities of any type any real coverage. Perhaps accept for the current it girl. Once Alek Wek, then Naomi Campbell, now some else. I wouldn’t really know. The most interesting question is the one you close the post with, Still, we can’t help by wonder why such a page was spearheaded by Italian Vogue, and not its American counterpart.” I’d think a black version of Vogue would probably be even more accepted here.

    -Ed.

  4. March 1, 2010 7:59 am

    I agree. The sentiment is appreciated, but by creating separate pages for black and “curvy” girls they are still upholding the us and them mentality. It’s nice that they realize there is a void in their coverage and they are making an extra effort to fill said void, I’m assuming this is a marketing decision— filling an untouched niche is a great way to make money.

    I think US Vogue has yet to make efforts towards integration within it’s pages because in the grand scheme of Vogues, US Vogue is not known for being very forward-thinking, unfortunately.

  5. Novi permalink
    February 26, 2010 2:00 pm

    what a way to be, good for Vogue

  6. hibiscusjaune permalink
    February 26, 2010 11:49 am

    It is a great move for black women I imagine. I am slim and curvy but my hair can’t hold a fro’. I know many others who have an afro but no curves or a lot of other weird combinations that won’t fit in pre-determined category.

    I am still glad to know about these two pages and I found some interesting posts there. I don’t know if black women should feel excited or if the black version of Vogue was inspired by the apartheid. That was a strong statement I know, but being bold is en vogue!

    • February 26, 2010 8:22 pm

      This is not a suprise to me (well maybe a bit) after the frenzy the new Vantiy Fair issue that did’nt feature any women of color, not just black ones either…part of me thinks its silly for them to be not embrace “unity” within a worldwide publication…then another part of me feels to each his own, who are we to tell anybody what they should or should’nt do? I think its still a good thing Italian Vogue jump on it i`m sure their getting tons of hits which will increase sales for them of course.

      *sigh* always a buck earned at another persons expense in one way or another.

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